Londoners can have a make-up artist delivered to their door as part of a new beauty rescue service.
Just Eat has partnered with Superdrug to launch "Glam in a Jam," a limited-time make-up artist delivery service available in London and Manchester.
The service offers on-the-spot help for last-minute beauty emergencies, bringing not only fresh products but a professional to apply them at home.
Caroline Bates, grocery and retail director at Just Eat, said: "Superdrug launching on Just Eat means customers can now get their beauty essentials conveniently delivered on demand, whenever their glam doesn’t go to plan.
"We’re always looking at how we can make everyday moments easier and show up for our customers when it matters most.
"That’s why we’re delighted to team up with make-up artist, CC, to offer this first-of-its-kind trial and deliver a proper glam rescue."
The service is available on Friday, May 8 and Saturday, May 9.
The idea came after research found Britons spend an average of four hours each month fixing beauty blunders.
Nearly half (46 per cent) panic when they realise they've run out of an essential product while getting ready, according to the research.
The partnership means Londoners can now order beauty, health and wellness products from Superdrug for delivery in as little as 30 minutes.
The delivery service covers everything from emergency mascara and eyeliner to sun care and other everyday essentials.
The new make-up artist delivery trial adds a human touch to last-minute beauty emergencies.
Through a partnership with viral make-up artist CC Clarke, known for her bold, high-glam transformations and loyal online following, customers in select parts of London and Manchester can book a 45-minute, in-home makeover.
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The session will use products delivered from Superdrug via Just Eat.
Bookings can be made through Eventbrite.
The service is only available within certain postcodes: SW4 and SW12 in London, and M3 in Manchester.
Slots open from 9am on Wednesday, May 6 and are available on a first-come, first-served basis.
According to Just Eat’s new Beauty Blunders Index, more than a third (39 per cent) of Britons regularly encounter cosmetic mishaps.
One in 10 (13 per cent) have even cancelled plans due to a make-up disaster.
The most common problems include:
Eyeliners or mascara gone wrong (55 per cent) Clumpy mascara (44 per cent) Spilling products on clothes (36 per cent) Having to redo smudged or ruined make-up (31 per cent) Dropping and breaking powders or bronzers (30 per cent)
Other errors include foundation that doesn’t blend with the neck (27 per cent), uneven eyeliner wings (26 per cent), and simply running out of time to redo make-up before heading out (25 per cent).
Some (24 per cent) reported forgetting an essential item while away from home.
With Superdrug products now just a tap away, Just Eat hopes to ease some of the stress for customers caught in a "glam jam."
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