Hard Rock Cafe London is celebrating its 55th anniversary by offering customers its famous Original Legendary Burger for just 55p.
The anniversary promotion will take place on Sunday, June 14, at the Old Park Lane restaurant, where the global Hard Rock brand was born in 1971.
Customers who visit between 11.30am and 1.30pm will be able to enjoy the special 55p offer in honour of the milestone.
The burger, which launched the Hard Rock story, is a steak burger topped with smoked bacon, cheddar cheese, an onion ring, lettuce and tomato, all served in a toasted artisan bun with seasoned fries.
Eric Martino, president of Hard Rock Cafe and retail at Hard Rock International, said: "Fifty-five years is an incredible milestone, and we wanted to celebrate it in a way that feels true to the cafe’s history, which is great food, new merch, live music and bringing people together.
"What began as a single restaurant on a corner of London has grown into a global brand, but this venue remains at the heart of that story.
"We’re proud to honour our past, celebrate the people who helped shape it, and welcome a new generation of guests to the city where the Hard Rock journey began."
The Old Park Lane venue opened in June 1971 as a small American-style burger restaurant, founded by Isaac Tigrett and Peter Morton.
It became the starting point for the worldwide Hard Rock Cafe brand, now with more than 300 locations around the globe.
In 1979, Eric Clapton famously donated a guitar to reserve his seat at the bar, starting the cafe's tradition of collecting rock memorabilia.
The 55th anniversary will be marked with an all-day celebration including live music on both floors from 11.30am to 7.30pm.
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There will also be family-friendly entertainment throughout the afternoon, including a face painter and balloon artist.
Other highlights of the day include a Harley-Davidson ride-by outside the cafe at 12pm, celebrating one of Hard Rock’s longest-running partnerships and providing a memorable photo opportunity.
At 5pm, guests will be invited to take part in a special cake-cutting ceremony and meet some of the cafe's original servers, who helped shape the venue’s legacy.
The evening will round off with a DJ set and Happy Hour from 8pm.
A limited-edition 55th Anniversary retail collection will also be available exclusively at Old Park Lane.
The range features a retro logo sweatshirt, denim jacket, T-shirt and hat inspired by the venue’s history.
The 55p burger offer is expected to draw large crowds.
The offer is only available to walk-in customers, with no reservations during the 11.30am to 1.30pm window.
Reservations will be accepted from 2pm onwards.
For more information or to book a table after 2pm, visit cafe.hardrock.com/london.
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