London football fans could get their hands on a giant 6ft 7in pizza created in honour of former England striker Peter Crouch ahead of this summer’s football tournament.
Nicknamed the ‘Pizza Crouch,’ the oversized pizza matches Crouch’s exact height and is part of a tongue-in-cheek campaign by Deliveroo to help fans enjoy the tournament without missing a moment of the action.
Each pizza, which has up to 30 servings, is designed to keep football fans fuelled from kick-off to the final whistle.
Peter Crouch said: “I’ve had a lot of memorable moments in my career, but becoming a 6 ft 7 in pizza is definitely up there.
"It’s ideal because watching football with your mates is one of life’s greatest pleasures, and the worst part is missing a goal because you’re getting another pizza out of the oven.
"Deliveroo’s Pizza Crouch solves that problem in the best way - it’s an honour to be entering people’s living rooms in pizza form, keeping watch parties fuelled during the football this summer.”
Developed in partnership with Crouch and his wife Abbey Clancy, the pizza is three-quarters margherita – reflecting Crouch’s favourite order – and one-quarter Hawaiian, a nod to Clancy’s preferred slice.
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The giant pizza will be available for free to a limited number of fans in London and Edinburgh, with delivery slots available via the dedicated Eventbrite pages.
Fans can apply via the dedicated Eventbrite pages, with successful entrants receiving the pizza on June 17 (London) and June 19 (Edinburgh).
A Deliveroo spokesperson said: “No one wants to step away from the action when it comes to summer’s biggest football tournament.
"Fans need something to keep them fueled for the full 90-minute emotional rollercoaster, which is why Deliveroo is going big - as big as Peter Crouch - to deliver Pizza Crouch straight to doorsteps.
"The Pizza Crouch is all about bringing friends together for those unforgettable match day moments, making them truly unmissable with enough slices to feed the full squad.
"It’s here to make your summer of football even better.”
The giveaway is only open to Deliveroo Plus customers and is part of a campaign based on Deliveroo data showing that pizza is one of the most popular foods for football viewing, alongside burgers, chicken and curry.
The pizza will be delivered in a specially designed 6ft 7in box and transported in a custom Deliveroo teal delivery bag to keep it hot during transit.
Deliveroo has encouraged fans to register their interest early to receive an email reminder before tickets go live at 10am on 15th June.
The campaign is part of Deliveroo’s wider effort to bring football fans together and enhance the matchday experience with something memorable and fun.
It’s not the first time football and food have combined for a promotional event, but the Pizza Crouch stands out for its sheer scale – and its nod to one of the game’s most recognisable characters.
With up to 30 servings, fans in London will have plenty to share if they’re among the lucky few to win a delivery.
The promotion will also run in Edinburgh, with both cities hosting exclusive deliveries for the upcoming tournament.
Whether it’s Crouch’s robot dance or Clancy’s Hawaiian slice, the Pizza Crouch is sure to be a talking point at matchday gatherings.
Deliveroo has described the campaign as a fun, larger-than-life way to keep fans focused on the football and off kitchen duty.
Full details of how to apply are available on the Eventbrite pages Pizza Crouch by Deliveroo London and Pizza Crouch by Deliveroo Edinburgh.
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